Interaction Design

When we design an online solution to help you work better, it needs to be easy to use. Great design should go un-noticed. We know we have succeeded when your people use our online systems effectively, without even noticing the design.

User experience design

Who are your users? What do you need to know about them to build the right online solution to your business challenges? We’ll work with you to document the information you need to know and decide the best research methods to use. We then research your customers, to gain insight, build personas- psychographic profiles which allow us to work with a sense of what your customers are they looking for. We measure a design for an online user interface against the criteria laid out in our strategy for the project.

User Testing

There are people who are important to your business who you want to visit your site. But what are they going to think of it? It’s a bit late to ask them once everything is built and the money has been spent. We test a representative sample of your users at the prototype stage, so that we can make cost effective changes to better meet their needs.

Interface design

Whatever we build is as intuitive to use as possible. It isn’t enough for an interface design to look good. It has to feel good because it works, because it allows users to do what they need to do. It has to work from a technical perspective, and a visual perspective. But most of all, it has to work from the users’ perspective.

Wireframing

A wireframe uses simple line drawings or ‘wire shapes’ to show you how your site will look and how it will work. This is how we do the initial site designs at the early stages. Wireframing allows us to incorporate your feedback and to make changes while keeping costs down.

Information architecture

The longer people stay on your site, the more likely they are to behave in ways that will benefit your business. Information architecture is where research how users will expect the information on your site to be structured, where they will expect to find it, and in what navigation categories. We work out the labels and headings they will expect to see. Kind of like designing a department store that welcomes customers with well laid-out product departments, with all the right in-store maps, signage and point of sale material.

 

Do you know what your ‘bounce’ rate is? It’s the percentage of visitors that leave your site after looking at only one page. Many people give up trying to find things if your site is not easy to navigate and understand in a matter of seconds. Your competitor is only a few clicks away. Back button. Goodbye. Lost sale.

Prototyping

This is one way we help you save money by getting things right at the beginning. We create a model of the site and test it so that we can detect any flaws and rectify them early.